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Ruby Lane is home to over 2,000 online shops from around the world offering antiques & art, vintage collectibles, and jewelry in over 2,000 categories

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E-Commerce

Thoughts for the Day: Trim the Fat Exercise Answer

Ruby Lane Customer Care & Share: The ANSWER

Hello to all,

I wanted to give you my perspective of last Thursday’s meeting.

I felt it was not supportive to be so defensive about our reports.

If we are to move forward as a team, then we need to support each other
as a team. I welcome any and all discussions regarding my thoughts here
as long as they are in constructive form. Furthermore, if any of you
wish to meet to clear the air, I would most definitely welcome that as
well.


Thoughts for the Day: Words - Trim the Fat Exercise

Ruby Lane Customer Care & Share: Don't use unnecessary words.

Using unnecessary words is a major obstacle to email efficiency.


Thoughts for the Day: Emails - Anyone's Business

Ruby Lane Customer Care & Share:  Think POSTCARD


Unseemly Reflections in Your Item Photos

Supplying images that are blurry or too distant from an item can definitely affect a shop’s sales. But so can offering unseemly views of an uncomplimentary pose or portion of the picture taker’s anatomy that reflect from the polished surface of an item. Sometimes very clear, up-close graphic images can be accidentally included in reflections.


Thoughts for the Day: Backtracking

Ruby Lane Customer Care & Share: Use Keywords

When writing emails, people choose specific words and phrases that they think are great ways to describe the situation or that they have a predilection for using. The skill of backtracking key words requires you to pick up on the key words that the other person is using. Then, you repeat back some of the key words or phrases.

What do you think are the most important words and phrases in the following email?

Dear Esther,


Thoughts for the Day: Be Careful of Message Tone

Ruby Lane Customer Care  & Share: Be Friendly & Courteous


Thoughts for the Day: Don't Use $10 Words

Ruby Lane Customer Care & Share:  Use $5 Words

Avoid using fancy words that draw attention to themselves and away from the meaning you're trying to get across in your message. By changing $10 words to $5 words, you get a message that is simpler and more direct. For example:


A Cheer for Our Customers

There are days when nothing goes right. The pictures turn out fuzzy, the listings seem uninspired. Why, you wonder, did I get myself into this?


Checklist: Preparing Your Online Shop for the Holidays

It’s July and the holiday season is months away. According to the experts, the online shopping season for e-commerce businesses officially begins in October. However we also know that many veteran shop owners start planning for the winter selling season in early July. In fact, many are planning all year long. Why?


Thoughts for the Day: Watch Your Tone!

Ruby Lane Customer Care & Share: Watch Your Tone!

The tone of your message is the mood that your message conveys to the reader. In a message to a friend, the tone of your e-mail may be informal, light-hearted, tongue-in-cheek, or comical. A message to a colleague, customer or business associate may be more formal, serious, professional, or analytical.


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