Because the Web brings many people from varied backgrounds and societies together it is important to have guidelines for proper manners for communicating online. To most users, the basic guidelines that have evolved in cyberspace have come to be known as Netiquette - short for Net Etiquette. Depending on the way you are using the medium, different specifics will apply.

875MM Consumers Have Shopped Online: 40% Increase in the Past Two Years - Global Marketing Survey by Neilsen

A very good PayPal spoof email was reported recently. Fortunately, the recipient immediately detected it, but would you? Do you know what to look for? Do you know what to do - what not to do?

10 Key Online Predictions for 2008 from

When a buyer is unhappy because they feel a shop owner has not dealt with them fairly, their next step is usually to contact Ruby Lane. Regardless of whether or not a buyer may truly have a basis for the grievance, once we are aware a disagreement exists, a shop owner can expect we will investigate the issue(s) fully.

We know your marketing budget is tight. Everyone's is (except maybe the big guys). That's why offering excellent customer service is worth its weight in gold for both small and large businesses. If you place an ad that costs you $1,000 to run and you get five inquiries from it (not unusual), and two turn into a sale, that's expensive for most small businesses.

Decorating your online shop for the holidays couldn’t be easier. No dragging out the ladder and boxes of upon boxes of this, that and the other. And no breakage!!

Just imagine for a moment that you've arrived at an online e-commerce site for the first time. Perhaps you're a visitor for whom a print ad has created interest and you've typed a site's URL into your browser to take a curious peek.

Good customer service is a cornerstone of any successful business. And it’s affordable! If you’re looking for new ideas to improve your customer service, read on for tips suggested by Ruby Lane shops, many of whom have years of online sales success:

Emmie's Antique Doll Castle
www.rubylane.com/shops/emmiesgirl

I am individual, identifiable, inert and invisible, while at the same time impartial, imperative, and immensely important.

But I am not impervious to improper imposture if inadequate or imprudent.

What am I?

SECURITY AND PASSWORDS