Quality Sells

Recently I purchased a vintage lucite handbag from an online vintage accessories and jewelry shop.I bought it for myself,not my shop, which is rare for me. I was so excited about the coming darling purse from the early 1960s, which was described and looked, from the photos shown, to be perfect in condition .

Because some countries assess a Value Added Tax or VAT on imported goods, a buyer located in these countries will occasionally request a seller falsify key fields of information on customs documentation so that their tax liability will be lessened. This is comparable to a U.S. citizen casually asking that his or her accountant monkey with individual amounts on Schedule A of their income tax form in order to illegally reduce the total amount they will owe.

Ruby Lane Customer Care & Share

ASSURANCES OF RESULTS

An assurance of results is a stronger statement than an assurance of 
effort: it promises that the customer will have his or her problem 
resolved. An assurance of effort doesn't promise results, so it can be 
used in almost any situation. Assurances of result should be made only 
when you can legitimately guarantee the results you are promising.

I used to think that Facebook was simply a site for teenagers to share party photos with each other. Not so. I recently saw on the news that the fastest growing demographic group on Facebook is women over 55. So, what does this have to do with Ruby Lane, you ask. Well, potentially a lot.

Before you start sharing on Twitter, give some thought to, “Who will be interested?” This basic question will guide you towards tweeting about things that will attract followers. The more followers you have, the more people will see your tweets - not only the fun stuff but also the tweets about your antiques.

What Not to Tweet


Skip tweeting constantly about items in your shop.

How many times have we taken what we thought was the best picture of our item to show it off, only to view it later and see it’s either a bit fuzzy or doesn’t ‘pop’ like we thought it would? Below are some simple tips to improve photo taking for online stores.

April 22, 2009 is Earth Day! Did you know that you can adjust the settings on your PC laptop so that it will consume less energy? Here's how:

Ruby Lane Customer Care & Share

ARRANGING FOLLOW-UP

Not all customer problems can be addressed immediately. Many situations 
call for some form of follow-up or additional communication.   

The other night I was watching American Idol. After a horrible
performance, Simon asked the singer "Why did you pick that song?" The
answer was "I like it". The judges admonished the contestant that liking
a song doesn't mean you should sing it. This stuck in my mind as I
thought about my inventory-buying habits. I focus mainly on glass
because I like it. But is focusing on a single category the right thing
for me to be doing right now?

I'm trying hard to break out of the glass-only habit, but it isn't easy.

Dear Fellow Ruby Lane Shop Keepers,

I am a shop owner on Ruby Lane. My shop is called Jantiques. I am also a graphic designer, in business for over 30 years. I have been perusing other shops on the Lane, and am amazed at all of the unique and fascinating items being offered by shopkeepers here. What amazes me even more, though, is the lack of professionally designed store identities!