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About Ruby Lane


Ruby Lane is home to over 2,000 online shops from around the world offering antiques & art, vintage collectibles, and jewelry in over 2,000 categories

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The Buzz

Latest Scam Example: A Different Tone

The following is a the latest scam email we received. It takes a different, more general initial tone than others we have been seeing. Be advised that this is a scam!

Dear Friend,


Survey Results: Who Exactly Are the Ruby Lane Shop Owners? We Asked Them To Tell Us!

The Internet has its obvious advantages. But one that some might view as a negative is that in most cases you can’t “see” and/or easily get to know those with whom you are interacting online. Have you ever wondered who is behind the individual shop home pages on Ruby Lane?


Scam Artists - They've Sunk to a New Low

The following is the latest scam email we received.  If you’ve seen these before, this may seem like your run-of-the-mill scam email, however there was something particularly disturbing about it: Embedded in the email was a real life photo of a person in a hospital intensive care unit on life support.  In our opinion this a new low. Of course we are publishing this without the photo.


The Top 10 Fallacies of Selling Online

Selling online guarantees the road to riches, right?


Selling Online? What's Your Return Policy? Share Your Views With Us

If you’re selling online or plan to, you’ll want to be sure to decide what your site’s return policy will be. But do you really need a return policy? Statistics show that if you want to achieve success in the online marketplace, the simple answer is “yes”.

Instills Trust


The Latest Scam Example: Don't Be Fooled!

The following email was received by several members of the Ruby Lane staff on November 27, 2007. This is just one of many we receive on a regular, ongoing basis as do many of our shop owners. This particular one is especially typical of scams that are being conducted all over the Internet. We are posting this to illustrate to readers what these scams look like in order to help you identify one when (not if) you receive one.


Welcome To Notes from The Lane!

Ruby Lane is pleased to announce the launch of its new blog: Notes from The Lane. This new blog is designed to complement the Ruby Lane site, offering articles on topics relating to antiques & art, collectibles, jewelry and everything vintage, as well as loads of tips on how to succeed as a seller in the online marketplace. It is designed to increase traffic and awareness of Ruby Lane and its shops and their items, and to serve as a participatory venue for all visitors, both Ruby Lane sellers and shoppers.

Here is an overview of Notes from The Lane and what you’ll find here:


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