Fashions of the 70's - Flower Power, Mini, Midi, Maxi, Retro, Flares, Landlubber Jeans....
70s fashion began where the 60s left off. Mini skirts were still popular and the flower power influence was everywhere. 60s trends first adopted by the beautiful people filtered into mainstream wear. Trousers became flared and shirts had big collars. For men, the kipper tie was soon standard wear with a suit.
Although the formal suit was still expected at a dinner party in the 70s, for younger people it was only worn in the office or for formal occasions. Jeans, increasingly flared, were popular with men and women for everyday wear.
The popularity of the mini skirt was challenged in the early 70s and a group of (male) truckers even organised a campaign to bring it back in 1970. However, the mini remained popular in the early years of the 70s, but women now could chose between, mini, midi, (mid-calf length) or maxi (full length) skirts.
These girls are at a party in the summer of 1970. They show that the mini was far from dead.
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